What's with that name?

What is up with that name, LumoColour? Many months ago, I was creating a new identity for a game called Dawn of War. It seemed that all of the good anmes were taken. Fustrated, I grabbed a pen in front of me, it was a Stratadler LumoColor CD-R Pen. I wish I still had that pen so I could have posted a picture of it. Alas, it's back in Halifax.